Energize's parent company is the energy giant Invenergy—but that's about the only similarity they share...
They wanted to convey that, though they shared the same end-goal of mitigating climate change, their digital-focus was entirely differentiated, but also that their speed + size were dramatically juxtaposed.
Energize is Digital. Nimble. Exponential. Direct. Driven. Hands-on. Energy Investors.
Energize engaged my team to assist in molding their messaging + visualizing their identity, and to assist in launch collateral to ensure their announcement brought a splash in the industry.
Energize brand was designed to move as nimbly as the team running it.
VISUALIZING Energize's VERTICALS:
Helping Energize announce their launch with a splash:
from digital to physical, ensuring that Energize's debut would champion their brand, their cause, and their ethos.
